Showing category "Business" (Show all posts)

Get Off Your Arse!

Posted by Kimberley on Wednesday, January 19, 2011, In : Business 

It’s very rare that I find a book that makes me laugh and reminisce and cry all at once. So you can imagine my delight when I read Brad Burton’s book: GOYA2 and it exceeded all of the above.

I met Brad Burton back in 2009 at the Doncaster Business Exhibition and was immediately inspired by his drive and passion to help others. So inspired that I decided to join his networking organisation he was banting on about (4Networking /4N) there and then.

After just 6 weeks of membership it was...


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How do I sell?

Posted by Kimberley on Saturday, December 18, 2010, In : Business 
It doesn't matter whether customers come to you, or whether you go to your customer's, the selling process is much the same. Either way there are key steps to successful selling:


Step 1: Prepare
Whatever the circumstances of your sale you need to know as much about your customers or clients as possible. Always do some solid market research to get an idea about the type of business you are going to attract.

If customers come to you, such as in a shop or restaurant, prepare by making sure you are ...
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Does advertising work?

Posted by Kimberley on Saturday, December 18, 2010, In : Business 
"We can't do advertising. Advertising sucks. eBay, Google and YouTube don't do it." I hear the so-called 'experts' telling you: 'Advertising is on its way out! It's the new economy! It's all about word-of-mouth!'

So does advertising work? Of course it does. Don't just take my word for it, just look at McDonalds, Coke, Pepsi, but to name a few!

While the experts are preaches that advertising doesn't work, I challenge those 'experts' to find just one high-income-growth company who doesn't adverti...
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Should I cut my advertising cost because of the recession?

Posted by Kimberley Hall on Saturday, December 18, 2010, In : Business 
Oh my, the sky is falling and we are in an economic downturn. It’s on the news and it is in the papers. Everywhere I turn we hear of the downward spiral of our economic state. I know what you are thinking; it's time to cut that marketing budget. Signs of recession are all around us. Let's start slashing costs and marketing is the first to go. Makes sense, right? No! Let me explain.
Don't you dare cut your marketing budget. That is one of the first mistakes businesses make during times of ec...
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How do I advertise my business?

Posted by Kimberley Hall on Saturday, December 18, 2010, In : Business 
Do you know how many businesses I come across that have advertised in the same publication for the past 20 years, simply because that is what they've always done, not sure if it is actually working for them?
67% and forever on the increase.
This is just the same as going out there buying a full wardrobe of clothes that don't fit and you are never doing to have any benefit from.

So here are my top three tips to advertising your business and making it work for you, not the other way round!

1. L...
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