Have you ever wondered where all these social media gurus come from, and what they did before reaching guru status? Truth is, for a lot of people it’s what they’ve decided to do after a weekend workshop introducing them to so-called internet marketing secrets with the promise that there’ll be lots of punters queuing up to hear their words of second hand wisdom.

For me, Kym Hall, the story is very different. I’ve already been successful in marketing of the conventional sort, dealing wit...
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"We can't do advertising. Advertising sucks. eBay, Google and YouTube don't do it." I hear the so-called 'experts' telling you: 'Advertising is on its way out! It's the new economy! It's all about word-of-mouth!'

So does advertising work? Of course it does. Don't just take my word for it, just look at McDonalds, Coke, Pepsi, but to name a few!

While the experts are preaches that advertising doesn't work, I challenge those 'experts' to find just one high-income-growth company who doesn't adverti...
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