Showing Tag: " advice" (Show all posts)

How do I sell?

Posted by Kimberley on Saturday, December 18, 2010, In : Business 
It doesn't matter whether customers come to you, or whether you go to your customer's, the selling process is much the same. Either way there are key steps to successful selling:

Step 1: Prepare
Whatever the circumstances of your sale you need to know as much about your customers or clients as possible. Always do some solid market research to get an idea about the type of business you are going to attract.

If customers come to you, such as in a shop or restaurant, prepare by making sure you are ...
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Does advertising work?

Posted by Kimberley on Saturday, December 18, 2010, In : Business 
"We can't do advertising. Advertising sucks. eBay, Google and YouTube don't do it." I hear the so-called 'experts' telling you: 'Advertising is on its way out! It's the new economy! It's all about word-of-mouth!'

So does advertising work? Of course it does. Don't just take my word for it, just look at McDonalds, Coke, Pepsi, but to name a few!

While the experts are preaches that advertising doesn't work, I challenge those 'experts' to find just one high-income-growth company who doesn't adverti...
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Should I cut my advertising cost because of the recession?

Posted by Kimberley Hall on Saturday, December 18, 2010, In : Business 
Oh my, the sky is falling and we are in an economic downturn. It’s on the news and it is in the papers. Everywhere I turn we hear of the downward spiral of our economic state. I know what you are thinking; it's time to cut that marketing budget. Signs of recession are all around us. Let's start slashing costs and marketing is the first to go. Makes sense, right? No! Let me explain.
Don't you dare cut your marketing budget. That is one of the first mistakes businesses make during times of ec...
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