"We can't do advertising. Advertising sucks. eBay, Google and YouTube don't do it." I hear the so-called 'experts' telling you: 'Advertising is on its way out! It's the new economy! It's all about word-of-mouth!'
So does advertising work? Of course it does. Don't just take my word for it, just look at McDonalds, Coke, Pepsi, but to name a few!
While the experts are preaches that advertising doesn't work, I challenge those 'experts' to find just one high-income-growth company who doesn't adverti...
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