Showing Tag: "business" (Show all posts)

A Social Media What?!!

Posted by Kimberley on Wednesday, June 22, 2011, In : Social Media 
Have you ever wondered where all these social media gurus come from, and what they did before reaching guru status? Truth is, for a lot of people it’s what they’ve decided to do after a weekend workshop introducing them to so-called internet marketing secrets with the promise that there’ll be lots of punters queuing up to hear their words of second hand wisdom.

For me, Kym Hall, the story is very different. I’ve already been successful in marketing of the conventional sort, dealing wit...
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At what point does Social Media become unsociable??

Posted by Kimberley on Tuesday, December 21, 2010, In : Social Media 

My name is Kym Hall I have 511 followers, 301 friends, I have tweeted 5,039 times this year and my most used word is ‘Oh’ according to my status update records. If this is a foreign language to you, congratulations, you have not yet succumb to the trappings of social media. For those that know what I’m talking about and in return can resite your number of followers,  I feel your pain.   

 

On my morning run last week I was contemplating what my next status update would be. I had spent s...


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PITSTOP! From Business Woman to Globe Trotter!

Posted by Kimberley on Saturday, December 18, 2010, In : Reflection 

When I booked this trip all the way back in July this year, I had no idea what I was letting myself in for. To be honest, and upon reflection my decision to travel was made flippantly and with very little thought. In July my decision to sell Gemini Directories was made on the Monday and then the idea was to take a long break, however by the Tuesday my trip around the world was booked and paid for. As I said, the decision was made a little hastily, but to this day I wouldn’t change it.

Rus...


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How do I sell?

Posted by Kimberley on Saturday, December 18, 2010, In : Business 
It doesn't matter whether customers come to you, or whether you go to your customer's, the selling process is much the same. Either way there are key steps to successful selling:


Step 1: Prepare
Whatever the circumstances of your sale you need to know as much about your customers or clients as possible. Always do some solid market research to get an idea about the type of business you are going to attract.

If customers come to you, such as in a shop or restaurant, prepare by making sure you are ...
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Does advertising work?

Posted by Kimberley on Saturday, December 18, 2010, In : Business 
"We can't do advertising. Advertising sucks. eBay, Google and YouTube don't do it." I hear the so-called 'experts' telling you: 'Advertising is on its way out! It's the new economy! It's all about word-of-mouth!'

So does advertising work? Of course it does. Don't just take my word for it, just look at McDonalds, Coke, Pepsi, but to name a few!

While the experts are preaches that advertising doesn't work, I challenge those 'experts' to find just one high-income-growth company who doesn't adverti...
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Should I cut my advertising cost because of the recession?

Posted by Kimberley Hall on Saturday, December 18, 2010, In : Business 
Oh my, the sky is falling and we are in an economic downturn. It’s on the news and it is in the papers. Everywhere I turn we hear of the downward spiral of our economic state. I know what you are thinking; it's time to cut that marketing budget. Signs of recession are all around us. Let's start slashing costs and marketing is the first to go. Makes sense, right? No! Let me explain.
Don't you dare cut your marketing budget. That is one of the first mistakes businesses make during times of ec...
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How do I advertise my business?

Posted by Kimberley Hall on Saturday, December 18, 2010, In : Business 
Do you know how many businesses I come across that have advertised in the same publication for the past 20 years, simply because that is what they've always done, not sure if it is actually working for them?
67% and forever on the increase.
This is just the same as going out there buying a full wardrobe of clothes that don't fit and you are never doing to have any benefit from.

So here are my top three tips to advertising your business and making it work for you, not the other way round!

1. L...
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